Seta Club is a project aimed at enhancing the value of the Lake Como region, using a multidisciplinary approach to narrate the artistic and industrial heritage left by the silk art. The primary objective is to make Seta Club a narrative vehicle of a local reality that is still very fertile and dynamic, creating a creative hub capable of promoting the development of objects, ideas, and events inextricably linked to silk and the Como area. Seta Club bases its strength on synergistic collaboration with leading institutions such as the Silk Museum of Como, the Larian Boat Museum, and the FAI - Fondo Ambiente Italiano (Italian Environment Fund), sharing the commitment to disseminate a centuries-old history, projecting it into the present and the future
The Seta Spirits line represents the story of a millennial journey that takes us along the shores of Lake Como, gathering revolutionary thoughts, ideas, innovations, arts, and cultures sedimented along the silk trade routes.
The silk art of Como has left an important artistic and cultural heritage in the territory that Seta Club celebrates through a selection of emblematic products. The main ingredients come from the mulberry tree, the historical tree behind whose cultivation lies the world of silkworm breeding and, consequently, the economic and social history of a territory.
Each ingredient, each graphic element, each packaging detail is a tribute to the history of silk production, a piece of a carefully studied mosaic, which once completed, guides the discovery of the multiple facets of the Larian territory.
The creations of the Seta Spirits line are enclosed in a fine bottle characterized by a thick bottom that evokes the refinement of the ancient ampoules used in the world of perfumery. The design of the base, embellished with vertical striped grooves, evokes the beauty of rationalist Como and at the same time recalls the silk threads stretched on the weaving looms. A golden cap seals and protects the product, capturing the eye with its luminous reflections.
The label, made of precious ivory paper, wraps around the bottle, guiding the consumer to discover the distinctive details of the Seta Spirits selection. A refined screen-printed* Braille decoration embellishes the word "SETA" and the colored circles that identify each product, elegantly describing its essence and affirming its presence in the panorama of the most renowned cocktail bar.
Serigraphy: from the latin “sericum” (silk) e dal greco “γράφεiν”, literally “writing with silk” the origins of silk-screen printing saw the use of frames made of silk.
The ribbon adorning the neck of the bottle represents an example of artisanal excellence and a commitment to sustainability. Made from industrial remnants originating from the historic Seteria Bellieni 1954 in San Fermo della Battaglia, each ribbon is the result of a careful selection process guided by the creative direction of Seta Club. Through a sartorial process typical of haute couture, these remnants are transformed into an elegant silk ribbon, giving the precious fabric a second life. This approach not only celebrates the beauty and quality of silk but also makes each bottle unique, a testament to timeless elegance and respect for the textile heritage of the Como region.
The unmistakable soul of Seta Spirits products lies in the expert craftsmanship of the mulberry tree, the undisputed protagonist of the Como silk tradition, whose leaves are the sole nourishment for the silkworm. The leaves and fruits of this ancient plant find a new dimension as a distinctive ingredient in Seta Spirits products, bestowing them with a complex aromatic profile that imparts rich and nuanced flavors. This reinterpretation of the mulberry tree represents a fascinating example of how Seta Club has managed to enhance the botanical and cultural heritage of the region, transforming this plant from a production element into a precious ingredient in service of modern mixology.
